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Adapting to Winds of Change: Navigating Through Maverick and September 2019 Core Updates

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The third quarter of 2019 brought about significant transformations in the SEO sphere with Google’s Maverick Update and the September 2019 Core Update. These updates further refined the search engine’s algorithm to prioritize high-quality, user-centric content while penalizing manipulative SEO practices. Here’s a dive into the heart of these updates, and how they’ve reshaped the SEO strategies.

Unveiling the Maverick Update

The Maverick Update, although not officially confirmed by Google, was noted by SEO professionals due to fluctuations in search rankings around July 2019. It seemed to target specific sectors with more scrutiny, affecting their online visibility.

Understanding the Maverick Update’s exact impact was challenging due to its unconfirmed status. However, it nudged SEO experts to focus more on creating quality content rather than relying on traditional ranking tactics.

September 2019 Core Update: A Step Towards Quality

Google’s September 2019 Core Update aimed at enhancing the understanding and rewarding of high-quality, user-centric content. It emphasized the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content creation.

The update encouraged webmasters to shift from keyword-centric strategies to a more holistic approach focused on delivering value and building trust with the audience.

The Vanishing Act of Old SEO Tactics

With these updates, outdated SEO tactics such as keyword stuffing and artificial backlink creation are becoming obsolete. Google’s algorithm has become proficient in identifying and penalizing such manipulative tactics.

It’s a clear indication for SEO professionals to steer away from black-hat practices and adapt to a more authentic SEO strategy.

Emerging SEO Strategies: Beyond Keywords

The emphasis is now on creating comprehensive, well-researched content that addresses the users’ queries and concerns. Incorporating a variety of media and optimizing for mobile and voice search are becoming crucial.

SEO isn’t just about pleasing the search engines anymore; it’s about providing real value to the audience and enhancing the user experience.

Local SEO: A Rising Star

Local SEO saw a boost with these updates, as Google’s algorithm now better understands and prioritizes local search queries.

Embracing local SEO strategies, such as optimizing for ‘near me’ searches and managing online reviews, can significantly improve a business’s online visibility.


The Maverick and September 2019 Core Updates have significantly altered the SEO landscape, urging professionals to evolve their strategies. By prioritizing user-centric, quality content, and adapting to the emerging SEO trends, webmasters can navigate through these algorithmic winds of change and ensure a strong online presence. The road ahead in the SEO realm is clear – adapt to the user-focused approach or lag behind in the ever-competitive digital race.

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